Good Design: focal points and hierarchy

Emphasis is relative. There will always be one element on a website that attracts the most attention. It could be bigger, or brighter, or bolder, and even have some animation. But that one element will automatically make other parts of the page look smaller, duller and less important. When every music note is loud, the tune can no longer be heard.

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What are your media options?

Websites and Facebook get all the marketing attention these days, but there are many other advertising options available that may work better to drive sales or get your company or products known. Learn more about the characteristics that give each option natural advantages and limitations.

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10 ways to sabotage your business online

Websites can be incredibly powerful marketing and sales tools when they get the right information to the right people at the right time. Combining good web design with good web copy fosters positive online experiences, and results in happy customers, healthy bottom lines and stellar portfolios.

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Website Health Checklist

Whether your website is brand new, or has evolved over time, do this quick health check to make sure it is operating at peak performance and proudly represents your company.

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the Art and Science of Persuasion

Mastering the 1-Minute Marketing Pitch

There are a dozen situations every week where you get less than a minute to pitch your new idea or project with a potential prospect. Sometimes you don’t even know he’s a prospect. He’s the guy in the lift next

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Building a successful online store

Many companies come to me to talk about eCommerce and moving their business online. It sounds like an easy win – 24/7 sales and minimal rental!  But 95% of South Africa stores are unsuccessful. What does it take to build a successful online store.

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Good technical manuals are good business

Convert PDFs or presentations to sophisticated interactive documents or videos, to include on YouTube, DVD or websites. Take your support online with automated registration of software, product or warranties. Users have 24/7 access to Frequently Asked Questions, issues reporting and downloads of manuals and help files. Sales-orientated information is open to the public, technical information is only available to registered user.

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Social Media

5 Misconceptions about social media

I’ve seen a lot of media hype in my 20 years, hell I’ve created some of it, and social media is just one more communication medium. Not a miracle, not even revolutionary but equally not useless. It one more channel to connect with clients and prospects.

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InTouch24-7 Canada logo and business card design
new business

Top 10 Branding Assets for new SMEs

So what are your “must haves” when it comes to setting up your new business venture?  And what are the services that will cost time and money, distracting you from your core job of building your customer base.

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eLearning – All about Moodle

Moodle is the world’s leading eLearning technology platform, ideal for corporate clients setting up a digital workspace for training  and eLearning. In-Touch 24-7 can assist you with strategy and structuring.

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Project Managers – what’s your game plan?

Project teams are very like sports teams. Is your team amateur or professional? As the coach, are you providing your team with a clear, well thought, practical game plan that they understand and will follow? Or are you exhorting them at the top of your lungs to “work harder”?

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Social Media

Social media is not just Facebook

The process of creating buzz doesn’t start with a blog or a video, it starts with a social media strategy that encompasses social media and word-of-mouth marketing.  How you can adjust your marketing to take advantage of what social media has to offer – which is building relationships with social-media users.

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