I’ve seen a lot of media hype in my 20 years, hell I’ve created some of it, and social media is just one more communication medium. Not a miracle, not even revolutionary but equally not useless. It one more channel to connect with clients and prospects.
The process of creating buzz doesn’t start with a blog or a video, it starts with a social media strategy that encompasses social media and word-of-mouth marketing. How you can adjust your marketing to take advantage of what social media has to offer – which is building relationships with social-media users.
Websites can be incredibly powerful marketing and sales tools when they get the right information to the right people at the right time. Combining good web design with good web copy fosters positive online experiences, and results in happy customers, healthy bottom lines and stellar portfolios.
Websites are 4-dimensional. The 3rd dimension is time and motion as demonstrated by links and menus. The 4th dimension not found in any other medium – interactivity. This is ability to respond to the user’s actions, and to allow the collection of data for researching reader behaviour and trends.